A Step By Step checklist that will help you plan for your personal branding photoshoot
First impressions are often made through a screen these days. Whether you're a small business owner, an entrepreneur, or corporate professional, your online presence matters. Personal branding photography plays a crucial role in shaping that presence, helping you convey your unique identity and professional image to the world. To ensure your personal branding photoshoot is a success, here's a comprehensive checklist to guide you through the process:
Let's make sure you're prepped and primed with this checklist!:
It's all in the planning: Planning is key when it comes to branding sessions.
Define Your Brand: What's your vibe? Know your style and identity to guide the shoot.
Gather Inspiration: Browse Pinterest for ideas on poses and settings that resonate with your brand and start a new board.
Pick the Right Photographer: Choose a photographer who you feel comfortable with as on the day you want to relax and enjoy it to get the most authentic photos. Find someone who specialises in personal
branding photography and whose style aligns with your vision. Look through their portfolio and read client testimonials to ensure they can bring your brand to life. Find someone who will get to know you and your brand, and strategically plan your shoot. Someone whose style aligns with your vision.
Location : Choose locations that match your brand's personality. Your photographer should be able to suggest several locations. Shooting in your workplace is a great idea however if this isn't suitable there are many ways to get around that.
Wardrobe Selection: Plan your outfits carefully to ensure they reflect your brand and make you feel confident. Choose clothing that's flattering, on-brand and works aesthetically with the location. Consider bringing a variety of options to the photoshoot for versatility your outfits that reflect your brand and make you feel confident. Your photographer will guide you through this process and formulate a plan! Your photographer may also have access to a stylist should you wish to incorporate their help.
Hair and Makeup: Book professionals who can enhance your natural look to ensure you look your best on camera . It's worth it! Communicate the look you like to the stylist and bring reference photos to guide the process if you have a specific look you're after.
Props and Accessories: Remember, these aren't just headshots. Consider incorporating props and accessories as they help tell the story and add so much to the photos. Whether it's a laptop, a stack of books, or your favourite mug, a hat, these elements can add depth and context to your photos. Items that add depth to your story.
Posing: Your photographer will help put you at ease so you can be yourself - that's what you ideally want to convey. Focus on conveying confidence, approachability, and authenticity in your poses. Just have fun and your personality will come through.
Lighting Matters: Whenever possible, opt for natural lighting for a flattering and professional look. Your photographer will guide you on all of this.
Variety is Key: Capture a range of shots to showcase different aspects of your personality and brand. This is something your photographer will help plan in the lead up to the session. Incorporating a variety of backdrops within a location is a great way of creating different looks.
Editing with Purpose: Collaborate with your photographer on editing to maintain a consistent brand aesthetic. In your planning meetings you will need to let the photographer know if you have specific needs such as images with a lot of negative space for wording that can be used in marketing materials. Also do you need mostly portrait, landscape of a mix of both?
Share Your Brand: Distribute your photos strategically across your online platforms to strengthen your brand presence.
With this checklist, you'll be well-prepared to rock your personal branding photoshoot and elevate your professional image.
For props, find things that you do actually use in your daily work environment too! If you’re a florist, It would probably be a good idea to bring some fresh flowers and scissors, or ribbon, vases, etc. Don’t feel pressured to have them be in your branding’s colors, neutral is usually better for props. Do incorporate your logo, if you can just to add some extra branding too.Â
The biggest tip I can leave you with: Have fun and don’t be afraid to be a visible part of your business!
Suzanne xx
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